COVID 19: WHEN A DISASTER MOVIE BECOMES TRUE. PLANNING COMMERCIAL AND LEGAL PITFALLS AND CHALLENGES IN THE GLOBAL ENTERTAINMENT INDUSTRY. ITALIAN AND US APPROACHES

marketude Coronavirus, Corporate and Commercial, Media and Entertainment, Publications

Disaster movies are one of Hollywood’s oldest and most popular genres; during the Covid-19 outbreak, the Los Angeles Time has described how Hollywood is discovering that reality is more frightening than its own disaster movies.

An invisible enemy that has emptied our streets and cities, people locked in their houses, Heads of State announcing the state of emergency on television: the Hollywood creativity has often anticipated – and sometime overdone – all possible apocalypses, serving up countless imaginary catastrophes…

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