In December 2016 Ms. Santa Conte of Naples (Italy) filed an application for an EU trade mark consisting of figurative sign “CANNABIS Store Amsterdam” with the EUIPO for goods and services for food and drinks (Nice Classes 30, 32, 43), which was rejected. The rejection of the EUIPO was confirmed by the Board of Appeal resting on absolute grounds of refusal for reasons of public policy under Art. 7 (1) (f) Regulation No. 2017/1001…