SELECTIVE DISTRIBUTION OF LUXURY PRODUCTS AND EXHAUSTION OF TRADEMARK RIGHTS. TWO RECENT DECISIONS OF THE COURT OF MILAN LEADING TO DIFFERENT OUTCOMES

marketude Fashion and Luxury, Giulia Beneduci, Intellectual Property, Publications

The exclusive rights attaching to a trademark are exhausted once the products protected by the trademark have been put on the market by the owner or with his consent, in Italian territory, the EU or the European Economic Area, and the holder cannot prevent the further circulation of such products…

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